Power and Associates dealer-satisfaction surveys, where Saturn consistently rates with Toyota, Honda, and even Lexus - didn't give up. Although GM appeared to give up on Saturn, the division's dealers - who are generally liked by customers, or at least those filling out J.D. Here comes the 2007 Saturn Sky, and with it, Saturn's long-foretold revival goes back onto the front burner. The revolutionary notions that were espoused in the glowing Hal Riney ads - a separate company within GM of eager young minds, the teaming of disputatious labor and management, the one-price dealers - wound up feeling mostly like missed opportunities. The subsequent Vue and Ion have only smoldered, and the division's engineering and marketing bureaus, once independent, have been fully absorbed into the monolithic mother ship. A decade slipped away before Saturn produced a second product line, the lackluster L-series. Matter-of-factly, the first SUV under the Saturn brand called the Vue, did not make it until in the year of 2002.The "different kind of company with a different kind of car" that General Motors launched in 1990 with a $3 billion shower of cash and a sickly sweet marketing campaign soon became the same old company selling last year's car. General Motors planned on creating a new line for the Saturn Corporation including a wagon, a coupe, a sedan, and a sport utility vehicle or SUV, but did not pursue. The Saturn SW was then added to the list in 1992. It was really not meant to start a new brand and it was initially decided that the Saturn SL was to be released under one of its brands during that time including Pontiac, Oldsmobile, GMC, Chevrolet, Buick, and Cadillac.īut at the end of the 1980s, GM then decided to have Saturn its own brand, debuting the first cars under this company, Saturn SL and Saturn SC. It resembled mainly to the first Saturn SL model. Only one year after, the first Saturn car was then released and on January 7, 1985, the company was then officially inaugurated.ĭuring the 1980s, General Motors introduced the Saturn Concept Car to the market. This idea was then publicized in 1983 by General Motors’ Chairman in the name of Roger B.
Mair where he pictured a new, small-car company with a codename Saturn in 1982. The name of the company was coined by Alex C. Related Other US Automotive Company Ram Truck Division Car Models
Prior to this, the production of Saturn cars were stopped in October 7, 2009. Because Penske Automotive withdrew a bid with General Motors to purchase Saturn in 2009, the parent company had to let go of Saturn brand and ended its market in October 31, 2010. Its assembly plant is located in Spring Hill, Tennessee. Saturn’s identity was actually “a different kind of Car Company” and started out differently from General Motors. The birth of this company is due to the success of automobile importations in the US. Saturn is an automobile manufacturer which was established on January 7 1985. Another subsidiary of automobile giant, General Motors, is the Saturn Corporation.
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